Advocate Toolkit for Giving Tuesday

Giving Tuesday is a global day of giving, and at Oregon Tech, we celebrate it as an opportunity to support our students. Your gifts, no matter the size, have a significant impact on helping students become the innovators and leaders of tomorrow.

 

On this page you will find:
  • Advocate responsibilities
  • How to get started
  • How to create a gift match or challenge
  • Advocacy and Social Media Resources
    • Sample emails
    • Sample social media posts
    • Graphics to download

Advocate Responsibilities

 

As an Advocate, you help spread the word to your Oregon Tech community about Giving Tuesday through social media and/or email. We encourage you to offer your gift as a match or challenge to help inspire your peers to give. At the end of Giving Tuesday, we ask that you thank those who participated via email and social media.  

How To Get Started

 

Oregon Tech uses the GiveCampus social fundraising platform for Giving Tuesday. We ask that Advocates create an account through GiveCampus so that we’re able to effectively track the impact of your outreach efforts. With an account, you can seamlessly share messaging via social media, view how many times someone clicked on the link, and see how many people made a gift.

 

Here is how to get started:

 

Step 1: Sign Up

Go to https://give.oit.edu/giving-tuesday-2024/advocacy and click on ‘Sign Up’ in the top section of the page. If you already have an account, please move on to step 3.   

Sign up or Log in on Advocacy Dashboard, Giving Tuesday 2024
 
Step 2: Create an Account

It is not recommended to use Facebook to sign up. Please create an account using your email on file with Oregon Tech, and if you do not have one, you can use your personal email. Once you have created an account, you will receive a confirmation email with a link to activate your account and complete the sign-up process. 

 

Step 3: Create a Match or Challenge

Now that you’ve logged into GiveCampus, you can create a matching gift or challenge. See Creating a Match and Creating a Challenge below for more information.  

Offer a Matching Gift & Offer a Challenge buttons
 
Step 4: Spread the Word

Once you have an account, you are able to share via Facebook, X, and LinkedIn. You are also able to create and upload a personal video. See Advocacy and Social Media Resources below for more information on what you could share.

How to Create a Gift Match or Challenge

 

Inspire your Oregon Tech community by creating a matching gift or challenge.

 

What is the difference between a match and a challenge?

Matches and challenges work differently:

  • Matches provide funds as donations come in. For example, someone might match $20 for each donor up to $400.
  • Challenges require reaching a specific goal to unlock the funds, like a donor giving $1,000 if 100 people donate.

Both can be limited to certain designations (e.g. a specific fund, student group, scholarship), or to certain groups of people (e.g. graduates of 1987).

When setting up your match or challenge, we encourage you to give your entire gift, regardless of whether the terms of your match or challenge are met. Otherwise, we may not receive your gift at all. 

 

Creating a Match
  1. Click on the ‘Offer a Matching Gift’ button on your advocate dashboard page.
  2. Enter the maximum amount you would like to match (e.g., up to $200).
  3. Select if you want to still give the full amount even if your match is not completely met.
  4. Next, choose if you would like to make a ‘per donor’ or ‘per dollar’ match.
  5. You have the option to select an affiliation, class year, or list of friends that your match is intended for. For example, you can choose an affiliation group such as ‘alumni,’ a class year, or specific individuals by email. If you want to offer it to all donors, select “All donors to Giving Tuesday 2024”
  6. You have the option to select a designation, if you want to offer your match to a specific fund, student group, scholarship, etc. If you want to match whichever designation someone donates to, you can leave this selection blank.
  7. Enter any additional information and your payment information.
  8. Once the day arrives, encourage your Oregon Tech community to join you in supporting Giving Tuesday!

 

Creating a Challenge
  1. Click on the ‘Offer a Challenge’ button on your advocate dashboard page.
  2. Enter the maximum amount you would like to donate if the challenge is met (e.g., up to $200).
  3. Next, choose your milestone: dollars or donors.
  4. Select if you want to still give the full amount even if your match is not completely met.
  5. You have the option to select an affiliation, class year, or list of friends that your match is intended for. For example, you can choose an affiliation group such as ‘alumni,’ a class year, or specific individuals by email. If you want to offer it to all donors, select “All donors to Giving Tuesday 2024”
  6. You have the option to select a designation, if you want to offer your match to a specific fund, student group, scholarship, etc. If you want to match whichever designation someone donates to, you can leave this selection blank.
  7. Enter any additional information and your payment information.
  8. Once the day arrives, encourage your Oregon Tech community to join you in supporting Giving Tuesday!

 

Questions about creating a match or challenge? 

Please contact: Jacie Wyatt, Annual Giving Manager at (541) 885-1109 or jacie.wyatt@oit.edu  

Advocacy and Social Media Resources

 

Where to Find Us

 

Social Media

Facebook: Oregon Tech, Oregon Tech Alumni Association

Instagram: @oregon_tech, @oregontechalumni

X (formerly Twitter): @OregonTech, @OregonTechAlumni

LinkedIn: Oregon Institute of Technology

Find Giving Tuesday posts by searching the hashtags #GivingTuesday #TogetherOwlsGive

 

Websites

Giving Form: https://give.oit.edu/giving-tuesday-2024

Giving Tuesday Page: https://give.oit.edu/giving-tuesday-2024

 

Sample Email Messages

The sample email and social media messages below can be copied, pasted, and personalized. You are also invited to craft your own personal message, or video, to your Oregon Tech community. 

 

General Awareness Email (1-2 weeks prior to Giving Tuesday, 12/3)

Subject Line: Join Me in Supporting Oregon Tech Students!

Hello [Name] or [Class of XXX],

I hope this message finds you well. As you know, I’m proud to be [your affiliation with the university, e.g. alumnus, faculty/staff, student].

On December 3rd, we have an exciting opportunity to give back to the place and people that played such a pivotal role in shaping our lives and careers. Oregon Tech is celebrating Giving Tuesday, and I would love your support!

Every gift, no matter the size, makes a difference. With your help, students can access and afford an Oregon Tech education, enhance their experience through club and athletic participation, and receive support for basic needs and emergencies.

If you’re able, please consider donating on December 3rd. You can give directly through the university’s online donation form at: [include your personal GiveCampus link, or link to https://give.oit.edu/giving-tuesday-2024]

Thank you for considering this opportunity to invest in the next generation of leaders and innovators. If you have any questions or want to discuss further, feel free to reach out!

Warm regards,

[Your Name]

 

Day of Emails 

Announcement

Subject Line: Today is Giving Tuesday!

Hello [Name] or [Class of XXX],

Giving Tuesday is here, and your support means the world to our students. This is your opportunity to support the student clubs/athletics, programs, and funds that you are most passionate about.

Today there will be matches and challenges available to increase the impact of your gift. I am also personally offering a match/challenge of [share your match/challenge details here] to [share who your match/challenge is for, if applicable].

Make your gift before midnight through the university’s online donation form at:  [include your personal GiveCampus link, or link to https://give.oit.edu/giving-tuesday-2024]

Every contribution helps. Thank you!

Warm regards,

[Your Name]

 

Spreading Gratitude 

Subject Line: Thank you

Hi [Name],

I hope this message finds you well. Today, Oregon Tech is celebrating Giving Tuesday, and I felt inspired to give gratitude. You made a significant impact on my experience as an Oregon Tech student.

Your [support/guidance/encouragement] helped me [how they helped you].

Thank you for believing in me. I truly appreciate everything you’ve done.

Wishing you all the best,

[Your Name]

[Your Degree/Program]

[Your Graduation Year]

Learn more about Giving Tuesday at Oregon Tech:  [include your personal GiveCampus link, or link to https://give.oit.edu/giving-tuesday-2024]

 

Sample Social Media Posts

When posting on social media, please include #GivingTuesday #TogetherOwlsGive. We encourage you to personalize these templates, in your own voice and with your own story. You can also reshare the Oregon Tech posts on your profile or in groups. 

 

Announcement (Facebook, Instagram, X (formerly Twitter), LinkedIn)

Today is #GivingTuesday! I’m supporting Oregon Tech because I believe in supporting students with [basic needs, club/athletic participation, scholarships, etc.]

In addition, I am personally offering a match/challenge of [share your match/challenge details].

Join me this Giving Tuesday: [include your personal GiveCampus link, or link to https://give.oit.edu/giving-tuesday-2024]

#GivingTuesday #TogetherOwlsGive

 

Thank you Message (Email and Social Media)

Please remember to share your gratitude with your Oregon Tech community for their contributions.  

💙 A heartfelt THANK YOU to everyone who has donated this #GivingTuesday!

Because of your generosity, we’ve taken a huge step toward supporting the students who need it most—providing basic need support and scholarships, empowering student clubs, and enhancing athletic programs.

Together XXXX donors joined together to raise $XXX,XXX!

A sincere thank you for supporting Oregon Tech students. #TogetherOwlsGive

Graphics for Download

 

Instagram/Facebook Post 

Download

Giving Tuesday Post

Instagram/Facebook Story 

Download

Giving Tuesday Story

X/LinkedIn Post

Download

Giving Tuesday Post Horizontal